ABSTRACT
The process of teaching writing was impacted during virtual education by the Covid 19 pandemic in the first years of study, due to the inadequate use of methodological strategies. Dysorthography is a disorder that affects between 10 to 15% of the population in Latin America and is considered one of the first factors that affect the student's school performance, so we sought to implement a methodological guide of phonemes to contribute positively to learning in students in the third year of basic education. The research was field, descriptive, and bibliographic documentation was applied. Through the application of the methodological guide of phonemes, it was possible to observe the continuous improvement of the students in the learning process. The development of the research was necessary, since it was possible to determine in the first instance that the students do not have a correct spatial orientation, there is confusion with the letters b and d, because they do not recognize phonemes, so their writing is not legible, it is evident that dysorthography affects 70% of the academic performance in the area of language and literature. After four months of application of this phoneme guide, the results were excellent, with an 80% improvement in the teaching and learning process. It is considered that 52% of the students recognize the phonemes, 30% correctly apply punctuation marks and a 40% improvement in performance has been observed. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
ABSTRACT
In a globalized world, companies are under increasing pressure to generate a competitive advantage over others. Satisfying the needs or expectations of customers, becomes a predominant factor in attracting consumers for financial entities, so it is necessary to know the value of customer perception and satisfaction in such services. This study is based on analyzing the predominant factors, to know the perception that customers have on the quality of service of the financial companies of the segment 3 (assets: greater than 5′000.000,00 up to 20′000.000,00), according to the classification of the Standard for the segmentation of the entities of the popular and solidary financial sector [1]. These factors are immersed in variables of tangible aspects that reflect the perception of the service, as well as in aspects of an intangible nature that are perceived and valued by the customer. Those ones allow generating a competitive advantage in the financial services sector. The research was based on a model of variables to identify the tangible and intangible factors in customers satisfaction and their perception of quality and satisfied needs. The reliability analysis tested the hypotheses proposed in the research, while the factor analysis was used to identify the variables, their correlation and the validity of the study with its factors, the application of multiple linear regression analysis, allowed observing the effect of the independent variables on the dependent variables of perceived quality and satisfied needs. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.